I've been wanting to write this post for awhile and I quickly discovered that I'm not as good at keeping track of everything as I thought. With taxes soon, I'll be happy that I'm starting to pull all this together now though.
I wanted to examine sales at booth events compared to the fees for them. Is it worth it? I wanted to look carefully at each event and then also at booth events as a whole so that I can decide, should I do booth events again next year?
I participated in six booth events in 2015. Four of them were events with all kinds of handmade items. Two of them were fine art only.
The totals for the 6 booth events:
I spent $814 on booth fees, application fees, and temporary licenses.
I made $2020 in sales.
That's a net of $1206.
When I look at each event individually I notice:
I lost money at one event. (I didn't realize that until compiling the data for this post!)
One event had a 25% commission on sales instead of a booth fee which for me turned out to be an amount very similar to the typical booth fee of the other events.
My first highest and third highest sales were at the fine art events.
A couple other conclusions I came to are:
I gave away over 300 business cards at these events. I made lots of connections. It's difficult to put a dollar sign on that.
Several people signed up for my course and cited meeting me at an event as one of the reasons.
I learned ALOT about what sells at a handmade event vs. what sells at a fine art event.
So decision time...will I do booth next year? I think I will but I might not do as many. I'll look closely at the fees and it'll help to know how much I made the previous year and use that in my decision making process. I'll likely choose the smallest/cheapest booth available. Depending on the type of work I make next year, I might focus on the fine art events only.
So what do you think? Do you go to booth events as a vendor or a shopper? What's your impression?