I don't do a whole lot of graphic design projects anymore. This year of creative habits thing keeps me pretty busy but I take on the occasional gig here and there. My favorite kind of graphic design project are book covers. Sometimes I'll do logos or banners like this one I did for Procrastination Coach. I love design but I don't love being on the computer all day so it's just an occasional thing for me.
My friend Paulette of Flyover Photography (who did my studio photos) asked me for a logo. Paulette and I have similar styles and similar values so I knew this project was a good fit for me. Today I thought I'd share that process with you. I asked Paulette to begin by making a Pinterest board. She pinned a few photos from her own site that she felt best represented her brand. Then she pinned other photos and logos she liked that represented the direction we wanted to go. She described her style as earthy, emotional, and minimalist. With that information, I began with sketches in my notebook.
We pretty quickly decided on a dandelion image with a combination of a script and a sans serif font. Then it was just refining that and finding the right script font. And here's the outcome with our color selections:
The part that excites me the most is thinking about all the ways she might use this logo. Of course there's the obvious. It'll go on her site and be used as a watermark on her photos when one is needed. Beyond that, it'll work well on thank you cards or how cool would it be to have that dandelion letterpressed onto some business cards? Or I could see that dandelion burned into wood perhaps on a box that holds the photos from a very special day like the day you married your best friend or the day that your beautiful baby arrived.